If you’re in Islamabad or Rawalpindi and searching for a trustworthy jewellery shop that blends craftsmanship, purity and style, you’re in the right place. These twin cities host some of Pakistan’s most reputable jewellers, offering everything from bridal gold, diamond work, heritage gems to men’s gold accessories. Below is a full guide to the top shops, their offerings, what to look for, and how to choose.
Why Islamabad & Rawalpindi Are Jewellery Hubs
Islamabad and Rawalpindi together form a unique retail ecosystem:
- Tradition meets modern luxury: Rawalpindi’s older markets carry heritage jewellery traditions; Islamabad pushes modern design and luxury retail layouts.
- Access and variety: Shoppers from all over Punjab and Khyber Pakhtunkhwa come into these cities.
- Trusted names: The listed jewellers have built reputations for audit-purity, design innovation and customer service.
Top Jewellery Shops to Know
Here are six standout shops worth visiting (with websites):
1. Sonika Jeweller
Website: https://sonikajeweller.com/
Based in Rawalpindi (55-A, Opposite Meezan Bank, Bank Road, Saddar). sonikajeweller.com+1
Why it stands out: A wide range of gold & diamond pieces, branded collections and custom design services. Their online presence emphasises quality and legacy. Instagram+1
What to look for: Heavy bridal sets, diamond-accent gold, 22K/24K hallmark jewellery.
2. Nowroze Ali Jewellers
4.7•Jewelry store•Open
Website: https://nowrozealijewellers.com/
Based in the Islamabad/Rawalpindi area; noted for traditional work, Kundan/Polki styles.
Why it stands out: Combines heritage design motifs with contemporary quality.
What to look for: Antique inspired sets, craftsmanship, customisation.
3. KEF Diamonds
5.0•Jewelry store•Open
Website: https://kefdiamonds.com/
Why it stands out: For buyers looking beyond gold into diamond-gold combinations, modern minimalist design.
What to look for: Certified diamonds, mixed metal designs, engagement rings.
4. Kundan Gems Jewellers
Website: https://kundangemsjewellers.com/
Why it stands out: Specialists in Kundan/Polki style jewellery – blending gems, traditional motifs and heavy gold work.
What to look for: Gemstone embedded gold sets, elaborate bridal pieces.
5. Haji Ismail Jewellers
4.5•Jewelry store•Open
Website: https://hajiismailjewellers.com/
Located: Shop #1 Al-Hashir Plaza, Markaz F-10/4, Islamabad. FORZA88+1
Why it stands out: Reputation for reliability, gold & diamond offering, longstanding market presence.
What to look for: Trusted retail experience, variety of gold purity, post-sales service.
6. Nowroze Ali Gold House
4.8•Jewelry store•Open
Website: https://nowrozealigoldhouse.com/
Why it stands out: Premium gold jewellery house emphasising design exclusivity and luxury finish.
What to look for: High end pieces, exclusive collections, lighter weight luxury gold.
7. Zewar Jewellers
4.7•Jewelry store•Open
Website: https://zewarjewellers.com/
Why it stands out: Additional choice in the market – giving shoppers wider options and competitive edge.
What to look for: Alternative styles, varied budgets, potentially good deals.
What to Consider When Selecting a Jewellery Shop
When shopping in Islamabad & Rawalpindi, ensure:
- Purity & Hallmark: 22K or 24K gold with hallmark certification.
- Design & Weight: The weight matters for value; design complexity adds making charges.
- Transparent Pricing: Confirm current market rate, making charges, and ask for details.
- After-Sales Service: Polishing, resizing, clearance of stones, resale/exchange policies.
- Legacy & Reviews: Shops with decades of trusted service (like Haji Ismail or Sonika) offer peace of mind.
- Customization: Many clients want personalized bridal sets – check if the shop offers custom work.
- Online Presence: The websites listed above help you preview collections, check rates, and contact the store.
Jewellery Styles Popular in Islamabad & Rawalpindi
- Bridal sets: Heavy gold, Kundan/Polki, heavily adorned.
- Daily wear: Lightweight chains, simple gold bangles, minimal earrings.
- Men’s gold jewellery: Rings, chains, bracelets in 22K or 18K.
- Diamond-gold hybrid: For modern buyers via KEF Diamonds etc.
- Traditional/heritage: Designs inspired by Mughal, Pashtun or Persian art (via Kundan Gems).
Online & Digital Trend
These shops also embrace digital: Many display portfolios online, let you enquire via website and social media. For example, Sonika’s Instagram shows a range of designs. Instagram The move towards online previewing means you can shortlist pieces, ask for virtual design previews or book appointments remotely.
Best Practices for Buyers in 2025
- Compare current market gold rate (Pakistan daily bullion rate).
- Ask for making charges clearly (can vary a lot).
- Ensure proper documentation: invoice, hallmark certification, weight & karat details.
- Consider resale value: heavier gold with purity holds value.
- Take photos of the jewellery after purchase; get maintenance & cleaning advice from shop.
- Keep receipts safe; they may aid in future resale or exchange.
Why These Cities Stand Out
Islamabad’s retail environment offers luxury showrooms with modern ambience, high-end clientele, and imported design influence. Rawalpindi keeps the heritage, offering traditional craftsmanship, value for money and deeper variety. Together they cover all segments: premium luxury, bridal heavy gold, and everyday elegant jewellery.
Final Thoughts
If you are seeking a Jewellery Shop in Islamabad and Rawalpindi, the names listed above provide some of the finest choices in the market. Whether you go for gold, diamond-gold, heritage Kundan work or modern design, you’ll find trusted service, certified gold, and excellent design options.
Explore Sonika Jeweller, Nowroze Ali Jewellers, KEF Diamonds, Kundan Gems Jewellers, Haji Ismail Jewellers, Nowroze Ali Gold House and Zewar Jewellers to find your perfect piece — where craftsmanship, trust and luxury meet.